The Fool’s Take: Give Jones A Chance
The Motley Fool has written about Jones Soda and the rocky ride it has had this year.
For those that might not know, Jones Soda’s profits tripled last year to 6 cents per share. Sales had spiked nearly 40%.
But this year, sales only grew 20%, and the company posted a 1 cent per share loss.
But while Jones is not posting record earnings right now, the they argue that expansion of Starbucks, Barnes & Noble, and Panera Bread– all of whom carry their products, is definitely helping their business.
However, the company’s aloof Snapple-like approach is worth watching here. Coke and Pepsi have had problems even with the most simple of variations (think Pepsi Blue, Coke C2, or Pepsi Edge), so they aren’t likely to launch a cranberries-and-stuffing flavor over the holidays. Yet it was also that kind of offbeat attack that allowed Virgin to sneak up on British Airways in the United Kingdom.
-from The New Pop Star, Fool.com
Yes, it helps that Jones Soda can really appeal to kids, in a non Pepsi, Coke, or Corporate America kind of way.
