Bravo Foods/Slammers to Sponsor Washington Redskins
Bravo! Foods International Corp. (OTC Bulletin Board: BRVO), a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced today that it will be a sponsor of the Washington Redskins football team.
Plans for the upcoming sponsorship include advertising, promotions and concession rights. Sponsorship allows Bravo! to provide product samples of its popular Slammers(R) milk drinks during games at FedEx Field in Landover, MD, and to set up promotional booths, housing fan “Tailgate Club” activities, distributing coupons and product samples.
Bravo! CEO Roy Warren said, “Bravo! is committed to growing brand awareness and loyalty among its target audience nationwide. Sponsorship is an excellent opportunity for sports fans to enjoy our great-tasting, nutritious milk drinks while doing something they love — watching their favorite sporting events.”
Bravo!’s Slammers(R) were available at Fan Appreciation Day at the Redskins Training Camp Built by The Home Depot, where fans enjoyed samples and had access to coupons and special promotions targeted to football enthusiasts.
Terms of the sponsorship agreement allow Bravo! to sponsor the Washington Redskins for a period of two years, retaining the right to participate in fan events and football games with advertising, sales and promotional campaigns.
Mike Stevens, the team’s senior vice president of sales and marketing said, “We are pleased to welcome Bravo Foods as a sponsor of the Washington Redskins, and look forward to a successful relationship.”
Bravo!’s popular Slammers(R) milk drinks come in 14oz. shelf-stable bottles that can be stored without refrigeration for up to six months. The long shelf life and ambient storage capability is due to a combination of unique processing and packaging, accomplished without compromising taste. Retailers nationwide are offered a variety of great tasting, single-serve Slammers(R) flavors, for sale in the refrigerated dairy section.
